See and be seen
On a WHIM
Client
Videri
Role
Co-Experience / Chief Creative Officer
Responsibilites
Branding
Design
Campaigns
User Exp



Challenge
Creating a Product + Brand From Scratch
From a seed of an idea to a full-blown brand and product-line. In partnership with the leadership team we established the: Brand Strategy, Brand & Design, Product Name(s) & Design, Marketing & Advertising, Integrated Elements, Event Planning & Design, and Pitch Materials.
Challenge
Creating a Product + Brand From Scratch
From a seed of an idea to a full-blown brand and product-line. In partnership with the leadership team we established the: Brand Strategy, Brand & Design, Product Name(s) & Design, Marketing & Advertising, Integrated Elements, Event Planning & Design, and Pitch Materials.
Challenge
Creating a Product + Brand From Scratch
From a seed of an idea to a full-blown brand and product-line. In partnership with the leadership team we established the: Brand Strategy, Brand & Design, Product Name(s) & Design, Marketing & Advertising, Integrated Elements, Event Planning & Design, and Pitch Materials.
Goal
To create a brand as dynamic as the product itself
WHIM was born from the idea that WHIM is a platform that lets people showcase who and what they are in the moment. And who they"ll be in a few minutes, hours, days, weeks, months and years. An affordable, at-the-ready, anytime, out in the open, digital canvas for anyone who wants to: Discover Stuff. Display Stuff. Love Stuff. Hate Stuff. Like Stuff. Ditch Stuff. Try Stuff. Change Stuff. On a WHIM.
Goal
To create a brand as dynamic as the product itself
WHIM was born from the idea that WHIM is a platform that lets people showcase who and what they are in the moment. And who they"ll be in a few minutes, hours, days, weeks, months and years. An affordable, at-the-ready, anytime, out in the open, digital canvas for anyone who wants to: Discover Stuff. Display Stuff. Love Stuff. Hate Stuff. Like Stuff. Ditch Stuff. Try Stuff. Change Stuff. On a WHIM.
Goal
To create a brand as dynamic as the product itself
WHIM was born from the idea that WHIM is a platform that lets people showcase who and what they are in the moment. And who they"ll be in a few minutes, hours, days, weeks, months and years. An affordable, at-the-ready, anytime, out in the open, digital canvas for anyone who wants to: Discover Stuff. Display Stuff. Love Stuff. Hate Stuff. Like Stuff. Ditch Stuff. Try Stuff. Change Stuff. On a WHIM.
Result
Increased valuation from $2.5M to $440M
From idea to reality, we created, designed, and built an all new was for people to see content, and have their content be seen. Through strategic partnersships with Red Bull, Tashen, Deviant Art, and Outfront, we pitched, raised, and built the foundation for the all new brand in little over 2 years.
Result
Increased valuation from $2.5M to $440M
From idea to reality, we created, designed, and built an all new was for people to see content, and have their content be seen. Through strategic partnersships with Red Bull, Tashen, Deviant Art, and Outfront, we pitched, raised, and built the foundation for the all new brand in little over 2 years.
Result
Increased valuation from $2.5M to $440M
From idea to reality, we created, designed, and built an all new was for people to see content, and have their content be seen. Through strategic partnersships with Red Bull, Tashen, Deviant Art, and Outfront, we pitched, raised, and built the foundation for the all new brand in little over 2 years.
























With good people
for good brands
With good people
for good brands
With good people
for good brands