Creative Direction
/ Think like a marketer / Plan like an engineer / Act like an entrepreneur / Care like a designer
Taste is how you teach the world to treat your attention.
Taste is how you live a congruent life.
Not in the sense of brand consistency, but in the sense of spiritual alignment.
You can change your mind. Explore new spaces. But your values stay intact. Your center holds.
And in a world where the cheapest dopamine wins by default, taste is how you opt out. Not to impress anyone. But to protect your soul.