Not so bad, bad
No judgement, just clean skincare
Client
Bad Habit
Role
8 Weeks
Responsibilites
E-Commerce
Branding
Design
Challenge
Struggling to Reach Target Audience
No judgement, just clean skincare. Skincare for All the yous. We exist to make the skincare category look more like real life. The vast majority of skincare products on the market today are designed for an idealized version of our customers’ lives—the drinks eight glasses of water, clean eating, in bed by 10pm version of their lives. We’re happy that they have more personality and fun than that, and we’re on a mission to create a brand and products that celebrate them and encourage them to live the life they want.
Challenge
Struggling to Reach Target Audience
No judgement, just clean skincare. Skincare for All the yous. We exist to make the skincare category look more like real life. The vast majority of skincare products on the market today are designed for an idealized version of our customers’ lives—the drinks eight glasses of water, clean eating, in bed by 10pm version of their lives. We’re happy that they have more personality and fun than that, and we’re on a mission to create a brand and products that celebrate them and encourage them to live the life they want.
Challenge
Struggling to Reach Target Audience
No judgement, just clean skincare. Skincare for All the yous. We exist to make the skincare category look more like real life. The vast majority of skincare products on the market today are designed for an idealized version of our customers’ lives—the drinks eight glasses of water, clean eating, in bed by 10pm version of their lives. We’re happy that they have more personality and fun than that, and we’re on a mission to create a brand and products that celebrate them and encourage them to live the life they want.
Goal
Increase Brand Awareness and Sales
The objective was to reposition the brand with a more defined voice and activate campaigns that would reach and convert the right audience through targeted digital channels.
Goal
Increase Brand Awareness and Sales
The objective was to reposition the brand with a more defined voice and activate campaigns that would reach and convert the right audience through targeted digital channels.
Goal
Increase Brand Awareness and Sales
The objective was to reposition the brand with a more defined voice and activate campaigns that would reach and convert the right audience through targeted digital channels.
Result
Successful Media Campaign drives Growth
Our strategic campaign increased brand visibility by 60% and boosted sales by 35% within three months, resulting in stronger audience engagement and long-term growth momentum.
Result
Successful Media Campaign drives Growth
Our strategic campaign increased brand visibility by 60% and boosted sales by 35% within three months, resulting in stronger audience engagement and long-term growth momentum.
Result
Successful Media Campaign drives Growth
Our strategic campaign increased brand visibility by 60% and boosted sales by 35% within three months, resulting in stronger audience engagement and long-term growth momentum.
With good people
for good brands
With good people
for good brands
With good people
for good brands