Hell Week
Gamers in real life training
Client
SOCOM / PlayStation
Role
Responsibilites
Campaigns



Take 16 SOCOM players and just add water. Salt water. Welcome to SOCOM 3 HELL WEEK, where hardcore gamers experience the toughest, most intense boot camp in the world. Six nail-biting episodes have been released over the course of several weeks at socomhellweek.com. The site also hosts supplemental videos for each webisode, including highlights, interviews, bios and hysterical clips of the recruits and instructors in action. It's like a DVD with special features for each webisode. Integrated Campaign Competitive Event Reality TV
Take 16 SOCOM players and just add water. Salt water. Welcome to SOCOM 3 HELL WEEK, where hardcore gamers experience the toughest, most intense boot camp in the world. Six nail-biting episodes have been released over the course of several weeks at socomhellweek.com. The site also hosts supplemental videos for each webisode, including highlights, interviews, bios and hysterical clips of the recruits and instructors in action. It's like a DVD with special features for each webisode. Integrated Campaign Competitive Event Reality TV
Take 16 SOCOM players and just add water. Salt water. Welcome to SOCOM 3 HELL WEEK, where hardcore gamers experience the toughest, most intense boot camp in the world. Six nail-biting episodes have been released over the course of several weeks at socomhellweek.com. The site also hosts supplemental videos for each webisode, including highlights, interviews, bios and hysterical clips of the recruits and instructors in action. It's like a DVD with special features for each webisode. Integrated Campaign Competitive Event Reality TV



With good people
for good brands
With good people
for good brands
With good people
for good brands