$24M in free publicity
Free cars, and then some, in Second Life
Client
Sentra / Nissan
Role
Responsibilites
Campaigns
One of the more innovative parts of the Nissan Sentra launch was its inclusion into the virtual world of Second Life. We started by building out a fully drivable car in 3D. Then made an island complete with a vending machine to get the car out of and a loop de loop to check out the handing. $24M in free publicity Nissan was the first car company in the space and we received quite a bit of press for it including being on the cover of USA Today. Virtual Placement
One of the more innovative parts of the Nissan Sentra launch was its inclusion into the virtual world of Second Life. We started by building out a fully drivable car in 3D. Then made an island complete with a vending machine to get the car out of and a loop de loop to check out the handing. $24M in free publicity Nissan was the first car company in the space and we received quite a bit of press for it including being on the cover of USA Today. Virtual Placement
One of the more innovative parts of the Nissan Sentra launch was its inclusion into the virtual world of Second Life. We started by building out a fully drivable car in 3D. Then made an island complete with a vending machine to get the car out of and a loop de loop to check out the handing. $24M in free publicity Nissan was the first car company in the space and we received quite a bit of press for it including being on the cover of USA Today. Virtual Placement
With good people
for good brands
With good people
for good brands
With good people
for good brands